The Apple of Digital Television: Loyalty and Satisfaction Research on Over-the-Top Media Services

Cable TV is declining; and over-the-top media services like Netflix, Hulu, and Amazon Video are growing. Across these companies, which OTT media service subscribers are the most loyal ones to their brands, and what are their satisfaction levels?

Net Promoter Score: The Easiest Way to Measure Customer Satisfaction

NPS is the easiest way of giving feedback to businesses for your customers too since they can quickly make you understand by selecting a score. But, how can you conduct NPS measurement studies, and how can you extend the reach of customer scores with key driver analysis?

Benefits of Mobile Market Research

Consumer behavior is shifting, and market research evolves to adopt this change. Connecting businesses with hundreds of thousands of consumers via smartphones, what benefits mobile market research provides to businesses?

Lessons to Learn from Twitter on Product Development

Traditional industries have lots to learn from technology companies on product development. One of these technology companies is Twitter, and Twitter has many inspiring stories of doing it right.

How to Measure and Improve the Effectiveness of Retail Stores?

Shopper decisions change according to their experience in the retail stores; and for brands, retail is the most challenging channel to improve and maintain. How can brands manage this channel efficiently while maintaining the quality?

Do We Need Buyer Personas in Marketing?

Marketing personas are old-fashioned — so they say. We are already defining the needs of our audience with customer interviews, customer feedbacks, and market research. Why do we need personas?

The Ultimate Guide to Buyer Personas

Personas are like dictionaries of your customers — that include all details you need to take a look at. But, how can you find the right information about your customers?

Pricing in the World of Startups

Pricing is important for a business, as you’ve been told before. But, how can you determine your pricing when you’re just starting up?

Lessons from the Retail Industry & Their Implications for Market Research

 Successful retailers were able to improve operational performance and boost sales by leveraging insights, new product development and staffing. Are you doing all you can to optimize your B2C efforts?

Recent Posts

The Apple of Digital Television: Loyalty and Satisfaction Research on Over-the-Top Media Services

Cable TV is declining; and over-the-top media services like Netflix, Hulu, and Amazon Video are growing. Across these companies, which OTT media servi...

Read more

Net Promoter Score: The Easiest Way to Measure Customer Satisfaction

NPS is the easiest way of giving feedback to businesses for your customers too since they can quickly make you understand by selecting a score. But, h...

Read more

Taking the Red Pill: How Can OTC Drug Brands Penetrate More Households

A look at the Canadian OTC drugs market, and examples on how market research can help brands in this market on differentiating themselves to get ahead...

Read more

Product Testing Research: A Step by Step Guide

Market opportunity has been identified, a concept has been generated, tested, and the prototype is ready. There is one step missing before mass produc...

Read more