The Apple of Digital Television: Loyalty and Satisfaction Research on Over-the-Top Media Services

Cable TV is declining; and over-the-top media services like Netflix, Hulu, and Amazon Video are growing. Across these companies, which OTT media service subscribers are the most loyal ones to their brands, and what are their satisfaction levels?

Product Testing Research: A Step by Step Guide

Market opportunity has been identified, a concept has been generated, tested, and the prototype is ready. There is one step missing before mass production; product testing.

Lessons to Learn from Twitter on Product Development

Traditional industries have lots to learn from technology companies on product development. One of these technology companies is Twitter, and Twitter has many inspiring stories of doing it right.

Recent Posts

The Apple of Digital Television: Loyalty and Satisfaction Research on Over-the-Top Media Services

Cable TV is declining; and over-the-top media services like Netflix, Hulu, and Amazon Video are growing. Across these companies, which OTT media servi...

Read more

Net Promoter Score: The Easiest Way to Measure Customer Satisfaction

NPS is the easiest way of giving feedback to businesses for your customers too since they can quickly make you understand by selecting a score. But, h...

Read more

Taking the Red Pill: How Can OTC Drug Brands Penetrate More Households

A look at the Canadian OTC drugs market, and examples on how market research can help brands in this market on differentiating themselves to get ahead...

Read more

Product Testing Research: A Step by Step Guide

Market opportunity has been identified, a concept has been generated, tested, and the prototype is ready. There is one step missing before mass produc...

Read more