Product Testing Research: A Step by Step Guide

Market opportunity has been identified, a concept has been generated, tested, and the prototype is ready. There is one step missing before mass production; product testing.

Do We Need Buyer Personas in Marketing?

Marketing personas are old-fashioned — so they say. We are already defining the needs of our audience with customer interviews, customer feedbacks, and market research. Why do we need personas?

Recent Posts

Product Testing Research: A Step by Step Guide

Market opportunity has been identified, a concept has been generated, tested, and the prototype is ready. There is one step missing before mass produc...

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Mobile vs. Online Market Research: What is the difference?

Compared with pen-and-paper, phone and computer research methodologies mobile and online are relatively new. What are the differences between these me...

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Benefits of Mobile Market Research

Consumer behavior is shifting, and market research evolves to adopt this change. Connecting businesses with hundreds of thousands of consumers via sma...

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Amazon's Retail Expansion Strategy

Amazon is dominating e-commerce, and by acquiring Whole Foods and initiating Amazon Go, Amazon is about to change the retail as we know it. With all t...

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