Effective Immediately — Twentify is an official ESOMAR member.

We are aware of the term Net Promoter Score. Many companies are measuring NPS with digital surveys. But, how can NPS be measured in the offline retail world?

Marketing personas are old-fashioned — so they say. We are already defining the needs of our audience with customer interviews, customer feedbacks, and market research. Why do we need personas?

Personas are like dictionaries of your customers — that include all details you need to take a look at. But, how can you find the right information about your customers?

Every solution has variables affecting its costs, due to operational work they include and the value they provide. But how much market research studies costs?

Pricing is important for a business, as you’ve been told before. But, how can you determine your pricing when you’re just starting up?

 Successful retailers were able to improve operational performance and boost sales by leveraging insights, new product development and staffing. Are you doing all you can to optimize your B2C efforts?

Twentify Powers Insights in the Competitive ‘Home Entertainment’ Market

Canadian coffee drinkers’ drink an average of 2.8 cups of coffee per day (The Coffee Association of Canada).

We Canadians love coffee — our per capita consumption is one of the highest in the world…..and growing. So, we thought it would be fun and insightful to learn more about Canada’s coffee habits.

The theme of International Women’s Day 2016 was Pledge For Parity, celebrating the social, economic, cultural and political achievements of women.