Use Case

A Global Dairy Products Brand Investigated In-store & In-home Experience

One of the dairy products brand was investigating the current situation of their underperforming dairy products. And the brand team wanted to see the main areas to improve such as trade marketing strategies, brand/product name, packaging or the occasion they want to position the product.
 
As Twentify, we created a custom project mixed with various research methods, including prevalence, store visits, surveys, and in-home product testing & ethnographic research videos.