Communications Research

Develop Impactful Communication Campaigns

Measure consumer reactions and preferences on your advertisement and communication campaigns, and make your advertisement investment and communications decisions to achieve a robust growth.

Tends of brands are making their strategic marketing and advertisement decisions with Twentify, and driving consumer-oriented campaigns.

Direct Your Marketing Communications

Identify media channels that reflect the behavior of your audience, and reach out to them at the right time, through the right channels, with conversion-focused campaigns.

Measure RoI of Your Advertisements

Measure the effectiveness of your advertisements according to their objective, and see the potential RoI of your advertisements.

Design Successful Advertisements

Design your advertisements with consumers to transfer your message more effectively and generate the impact you wanted to make.

Communications Research

Twentify provides five different communications research solutions making brands to communicate smarter.

Claim Testing

Allows brands to identify the best performing theme and slogan alternative for them to use the most effective option in their communication campaigns.

Scenario Testing

After the advertisement idea has been shaped, to build a scenario that reflects the message the most, brands can get feedback from their target audience, and design the most effective flow.

Celebrity Testing

Allows brands to select the celebrity that fits the brands' communication strategy and positioning the most, by taking consumers' perceptions of them.

Pre/Post Advertising Testing

Allows brands to test their advertising studies on their target audience, and measure the effectiveness of them on different consumer segments.

ING Bank Is Testing Its Advertisement Campaigns With Twentify

We wanted to conduct an advertisement test to understand how successful will our new advertisement movie to be launched in 2018 on building the perception of basketball. However, we didn't have enough time for this test, and we faced disadvantages on surveying basketball fans via face-to-face research methodology. We have worked with Twentify on a visual test study, so considering the high video watch rates, we proceeded with Twentify.

Hasret Güneş,
Market Research Manager, ING Bank

Advantages

Why do companies prefer Twentify for their Consumer Understanding studies, and what advantages Twentify provide?

1. Observe Consumers on Their Organic Environment

With Twentify solutions, you can reach out to your target audience at the right time, in the right place; allowing you to collect organic answers.

2. Go Quan and Qual with Multimedia

By adding qualitative questions like videos, photographs and open-ended questions, extend your quantitative research, and enrich your study.

3. Access Your Audience Granular Targeting

With advanced targeting on the hundreds of thousands of consumers on Bounty, access to your target audience quickly.

4. Reach to Consumers Again with Re-contact

Reach out to consumers with different research according to their answers, and clear all ambiguities in your research.

Don't leave your success to chance.

Develop your marketing campaigns with your target audience, achieve predictable success.