Use Case

Enhancing Brand Performance: B2B Brand Awareness Study for a Leading FinTech Company

Our client, a digital payment service provider, wanted to gain a better understanding of the virtual POS user target audience and their preferences and to enhance its brand performance by analyzing brand awareness and perception among business owners.

In this project, we planned to conduct a B2B brand awareness study to reach the target audience of small and medium-sized business owners, tradespeople, and self-employed people.