---
title: Twentify Consumer Research | Geo-triggering
description: Twentify’s Geo-triggering methodology allows brands to trigger surveys to shoppers according to their location-based behavior. Shoppers can be targeted when they enter or exit from an area.
image: https://www.twentify.com/hubfs/Web/Meta/geotriggering_en.png
---

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# Qualified Research with Behavioral Targeting

**Twentify’s Geo-triggering** methodology allows brands to trigger surveys to shoppers according to their location-based behavior. Shoppers can be targeted when they enter or exit from an area. Hence, geo-triggering is an organic and qualified method to run **in-store experience research** and** shopper research **studies.

![Geo-triggering_Jumbo_Enter.png](https://www.twentify.com/hs-fs/hubfs/Web/Methodology/Geo_Triggering_EN/Geo-triggering_Jumbo_Enter.png?width=2310&name=Geo-triggering_Jumbo_Enter.png "Geo-triggering_Jumbo_Enter.png")

## Targeting Options

Twentify geo-triggering allows businesses to target consumers  when they enter or exit from a specific area for research studies.

Along with Twentify's demographical targeting options, Twentify geo-triggering allows consumers to be targeted according to their enter or exit behavior on specified areas. 

- **Enter Targeting  
  **On enter targeting, consumers are getting targeted when they enter  a specific area. This targeting option is suggested on [Shopper Understanding Research](https://www.twentify.com/solutions/shopper-understanding-research) when consumption journey is investigated.
- **Exit Targeting**  
  On exit targeting, consumers are getting targeted when they exit from a specific area. This targeting option is suggested on [Shopper Understanding Research](https://www.twentify.com/solutions/shopper-understanding-research) when store experience and shopper preferences are investigated.

![Geo-triggering.png](https://www.twentify.com/hs-fs/hubfs/Web/Methodology/Geo_Triggering_EN/Geo-triggering.png?width=1716&name=Geo-triggering.png "Geo-triggering.png")

## Geo-triggering Mechanics

Twentify geo-triggering targeting methodology enables consumers to be targeted according to their location-based behavior.

 

#### **1. **Bounty Users Get Targeted According to Their Behavior

Bounty users get targeted within specific areas *(supermarkets, malls, cafes, etc.)* with specified targeting *(enter, exit.)*

 

#### **2. **Targeted Consumers Receive an Instant Push Notification

Bounty users who fit the behavioral targeting options receive a push notification that enables them to attend to the research.

 

#### **3. **Consumers Share Their Answers in Specified Area

Users attend to the research and share their answers and experiences within the specified area.

## **Better shopper research with behavioral targeting.**

Target shoppers according to their location-based behavior, improve the accuracy of your research studies.

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**Products**

[AdGrade](https://www.twentify.com/solutions/adgrade-tv-ad-test-and-advertising-campaign-impact-study)

[AdGrade Digital](https://www.twentify.com/solutions/digital-tracker-online-behavioral-data-measurement)

[Other Research Solutions](https://www.twentify.com/solutions/consumer-and-market-research-studies)

**Industries**

[Agencies](https://www.twentify.com/industries/agencies)

[Oil and Energy](https://www.twentify.com/industries/oil-and-energy)

[CPG-FMCG](https://www.twentify.com/industries/cpg-fmcg)

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**Methodology**

[Consumer Platform](https://www.twentify.com/methodology/consumer-platform)

[Customer Dashboard](https://www.twentify.com/methodology/customer-dashboard)

[Geo-triggering](https://www.twentify.com/methodology/geo-triggering)

[How It Works](https://www.twentify.com/methodology/how-it-works)

[Multi-dimensional Data](https://www.twentify.com/research_technologies/multidimensionaldata)

[Re-Contact](https://www.twentify.com/research_technologies/re-contact)

[Digital Targeting](https://www.twentify.com/research_technologies/digital_targeting)

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