--- title: Twentify Industry Solutions | CPG & FMCG description: In your product development process, support all stages from the idea to pricing with consumer reactions and preferences, and develop products to be purchased with the right positioning. image: https://www.twentify.com/hubfs/Website/Images/Industries/cpg_fe.png --- [![Twentify_Logo.png](https://www.twentify.com/hs-fs/hubfs/Web/Logo/Twentify_Logo.png?width=200&name=Twentify_Logo.png "Twentify_Logo.png")](https://www.twentify.com/) [![Twentify_Logo_White.png](https://www.twentify.com/hs-fs/hubfs/Web/Logo/Twentify_Logo_White.png?width=717&name=Twentify_Logo_White.png "Twentify_Logo_White.png")](https://www.twentify.com/) ![fmcg_c](https://www.twentify.com/hubfs/Website/Images/Industries/fmcg_c.svg "fmcg_c") ### CPG & FMCG # Tip of the day: Consumers are Telling Everything How does your brand respond to the fast changes in consumer habits, purchase patterns, and trends? Take advantage of Twentify's solutions and industry experience gained through many studies with leading brands in this category. Add value to your consumers and increase your brand's competitiveness by solving their unique needs. ### Benefit From Our Category Expertise and Innovative Solutions ## ![i-occasion-2-E26234](https://www.twentify.com/hs-fs/hubfs/Website/icon/i-occasion-2-E26234.png?width=90&name=i-occasion-2-E26234.png)   ### Occasion Understanding Analyze the consumption habits of the category users. Strengthen your marketing strategy by understanding on which occasions, when, how, and with what motivations audience segments interact. Twentify's tech-oriented solutions enable a wide variety of data, real-time data collection, geo-location targeting, and occasion tracking to reveal powerful insights. ## ![i-segmentation-3-E26234](https://www.twentify.com/hs-fs/hubfs/Website/icon/i-segmentation-3-E26234.png?width=90&name=i-segmentation-3-E26234.png)   ### Segmentation Analyze consumers' values, attitudes, and behaviors and segment them with accurate insights. Reach your consumers most effectively with a personalized marketing approach. With Twentify's [Digital Targeting](https://www.twentify.com/research_technologies/digital_targeting) solution, target those segments on digital channels. ## ![i-journey-3-EDB141](https://www.twentify.com/hs-fs/hubfs/Website/icon/i-journey-3-EDB141.png?width=90&name=i-journey-3-EDB141.png)   ### Journey Decoder Journey Decoder enables you to use qualitative and quantitative methods, projective techniques, ethnographic research methods, and multimedia analysis methods to decode the consumer purchase journey in 360 degrees, regardless of the physical or digital path, and get growth-oriented opportunities. Many leading companies use Twentify in their product development processes to develop successful consumer-oriented products.  ![p&g ürünleri ve markaları](https://www.twentify.com/hs-fs/hubfs/Website/Images/Clients%20Logos/P_G-logo-grayscale.png?width=50&name=P_G-logo-grayscale.png) ![Reckitt](https://www.twentify.com/hs-fs/hubfs/Website/Images/Clients%20Logos/Reckitt-logo-grayscale.png?width=89&name=Reckitt-logo-grayscale.png)![pepsico, pepsi cola](https://www.twentify.com/hs-fs/hubfs/Website/Images/Clients%20Logos/PepsiCo_logo.svg-grayscale.png?width=180&name=PepsiCo_logo.svg-grayscale.png) ![Nestle](https://www.twentify.com/hs-fs/hubfs/Website/Images/Clients%20Logos/Nestle-Logo.png?width=89&name=Nestle-Logo.png)![eczacıbaşı](https://www.twentify.com/hs-fs/hubfs/Website/Images/Clients%20Logos/s-eczacibasi-logo-grayscale-1.png?width=179&name=s-eczacibasi-logo-grayscale-1.png)  ![ülker](https://www.twentify.com/hs-fs/hubfs/Website/Images/Clients%20Logos/ulker_logo_png%20(1).png?width=166&name=ulker_logo_png%20(1).png) ![Colgate, Palmolive](https://www.twentify.com/hs-fs/hubfs/Website/Images/Clients%20Logos/Colgate-Palmolive_logograyscale.png?width=312&name=Colgate-Palmolive_logograyscale.png) ![Pınar](https://www.twentify.com/hs-fs/hubfs/Website/Images/Clients%20Logos/p%C4%B1nar%20logo%20gray-1.png?width=86&name=p%C4%B1nar%20logo%20gray-1.png) ![Coca-Cola, coca cola](https://www.twentify.com/hs-fs/hubfs/Website/Images/Clients%20Logos/Coca-Cola_logo_grayscale.png?width=143&name=Coca-Cola_logo_grayscale.png)![DANONE](https://www.twentify.com/hs-fs/hubfs/Website/Images/Clients%20Logos/DANONE_LOGO_grayscale-1.png?width=155&name=DANONE_LOGO_grayscale-1.png) ![CCI, coca cola içecek](https://www.twentify.com/hs-fs/hubfs/Website/Images/Clients%20Logos/CCI_Logo_grayscale.png?width=90&name=CCI_Logo_grayscale.png)![uludağ içecek](https://www.twentify.com/hs-fs/hubfs/Website/Images/Clients%20Logos/uludag_icecek_logo_gray.png?width=90&name=uludag_icecek_logo_gray.png)   ![client_ugur](https://www.twentify.com/hs-fs/hubfs/Website/Images/client_photos/client_ugur.png?width=220&height=208&name=client_ugur.png "client_ugur") ![PepsiCo_logo.svg](https://www.twentify.com/hs-fs/hubfs/Website/Images/Clients%20Logos/PepsiCo_logo.svg.png?width=150&name=PepsiCo_logo.svg.png) #### PepsiCo Conduct Communication Research Studies with Twentify "With Twentify, we can act very strongly in terms of speed, flexibility, and efficiency. Going one step beyond being a technology and research company, Twentify is a critical business partner for us with its solutions and sharing that add value to our business." **Uğur Engürlü,** Shopper Insight Manager, PepsiCo ## Related Content Check out the use cases and success stories with category brands we work with. [** Use Case ** A global dairy products brand is researching consumer journey with Twentify, gaining rich insights with digital ethnographic research. **Click here  --->** ](https://www.twentify.com/clients/case-study/diary-digital-ethnographic-research) [** Client Reference ** PepsiCo gets accurate and actionable insights quickly in communication and ad campaign research studies with Twentify solutions. **Click here  --->** ](https://www.youtube.com/watch?v=iB4USyqKPis) [** Use Case ** A global FMCG company measures its brand performance with Twentify's BHT solution. **Click here  --->** ](https://www.twentify.com/tr/musteriler/kullanim-ornekleri/hizli-tuketim-urunleri-firmasi-marka-performansini-olcumluyor-ve-stratejisini-belirliyor) ## **Decode Consumer Purchase Journey 360°** To analyze all interaction moments of physical or digital consumers with your category or your brand, [![Request a Meeting ](https://no-cache.hubspot.com/cta/default/1795490/91b2df3a-ba92-4538-92e0-0eeaf8de2297.png)](https://cta-redirect.hubspot.com/cta/redirect/1795490/91b2df3a-ba92-4538-92e0-0eeaf8de2297) **Products** [AdGrade](https://www.twentify.com/solutions/adgrade-tv-ad-test-and-advertising-campaign-impact-study) [AdGrade Digital](https://www.twentify.com/solutions/digital-tracker-online-behavioral-data-measurement) [Other Research Solutions](https://www.twentify.com/solutions/consumer-and-market-research-studies) **Industries** [Agencies](https://www.twentify.com/industries/agencies) [Oil and Energy](https://www.twentify.com/industries/oil-and-energy) [CPG-FMCG](https://www.twentify.com/industries/cpg-fmcg) [E-Commerce](https://www.twentify.com/industries/ecommerce) [Personal Care & Cosmetics](https://www.twentify.com/industries/personalcare_cosmetics) [Media & Entertainment](https://www.twentify.com/industries/media-and-entertainment) [Apparel & Fashion](https://www.twentify.com/industries/apparel-and-fashion) [Retail](https://www.twentify.com/industries/retail) [Health Care and Pharmaceuticals](https://www.twentify.com/industries/healthcare-and-pharmaceuticals) [Telecommunication](https://www.twentify.com/industries/telecommunication) **Methodology** [Consumer Platform](https://www.twentify.com/methodology/consumer-platform) [Customer Dashboard](https://www.twentify.com/methodology/customer-dashboard) [Geo-triggering](https://www.twentify.com/methodology/geo-triggering) [How It Works](https://www.twentify.com/methodology/how-it-works) [Multi-dimensional Data](https://www.twentify.com/research_technologies/multidimensionaldata) [Re-Contact](https://www.twentify.com/research_technologies/re-contact) [Digital Targeting](https://www.twentify.com/research_technologies/digital_targeting) **Resources** [Research Reports & Panels](https://www.twentify.com/reports) [Clients](https://www.twentify.com/clients) [Case Studies](https://www.twentify.com/clients/usecase) [Blog](https://www.twentify.com/blog) [Subscribe](https://www.twentify.com/subscribe) [About Us](https://www.twentify.com/about) [Media & Press](https://www.twentify.com/press/on-press) [Research Quality](https://www.twentify.com/research_and_data_quality) [Contact](https://www.twentify.com/contact) [LinkedIn](https://www.linkedin.com/company/twentify) [Instagram](https://www.instagram.com/twentify_tr) [Twitter](https://twitter.com/twentifyTR) [Privacy & Data Protection](https://www.twentify.com/tr/kvkk) © 2022 Twentify · [sales@twentify.com ](mailto:sales@twentify.com)· Toronto · Istanbul · London · New Delhi ![](https://px.ads.linkedin.com/collect/?pid=1795329&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=3460642&fmt=gif)