Twentify Blog

Latest E-Commerce Trends in Turkey with the Details of 8 Categories

AIn the last couple of years, Turkey has become one of the most intriguing markets for the booming e-commerce industry. Since the first report we published on Turkish e-commerce in 2018, a lot has changed. Last year, e-commerce giants have gone through many milestones, including Trendyol’s $350 million investment from Alibaba, Getir’s European launch, Hepsiburada’s Nasqad move, on-demand delivery investments by FMCG giants, and more. Adding the pandemic’s life-changing new normal, online and mobile shopping have become the mainstream way of buying things in the country.

Twentify Ekibi | Jul 9, 2021 12:18:26 PM

RESEARCH

The Apple of Digital Television: Loyalty and Satisfaction Research on Over-the-Top Media Services

Cable TV is declining; and over-the-top media services like Netflix, Hulu, and Amazon Video are growing. Across these companies, which OTT media service subscribers are the most loyal ones to their brands, and what are their satisfaction levels?

Çağlar Bozkurt | Mar 19, 2018 10:08:26 PM

MARKETING

Net Promoter Score: The Easiest Way to Measure Customer Satisfaction

NPS is the easiest way of giving feedback to businesses for your customers too since they can quickly make you understand by selecting a score. But, how can you conduct NPS measurement studies, and how can you extend the reach of customer scores with key driver analysis?

Çağlar Bozkurt | Mar 14, 2018 8:10:35 PM

PHARMACEUTICAL

Taking the Red Pill: How Can OTC Drug Brands Penetrate More Households

A look at the Canadian OTC drugs market, and examples on how market research can help brands in this market on differentiating themselves to get ahead of the competition.

Çağlar Bozkurt | Feb 28, 2018 10:23:05 AM

PRODUCT

Product Testing Research: A Step by Step Guide

Market opportunity has been identified, a concept has been generated, tested, and the prototype is ready. There is one step missing before mass production; product testing.

Çağlar Bozkurt | Feb 23, 2018 1:30:15 PM

RESEARCH

Mobile vs. Online Market Research: What is the difference?

Compared with pen-and-paper, phone and computer research methodologies mobile and online are relatively new. What are the differences between these methodologies?

Çağlar Bozkurt | Feb 20, 2018 12:37:53 PM

MARKETING

Benefits of Mobile Market Research

Consumer behavior is shifting, and market research evolves to adopt this change. Connecting businesses with hundreds of thousands of consumers via smartphones, what benefits mobile market research provides to businesses?

Çağlar Bozkurt | Feb 19, 2018 2:18:49 PM

RETAIL

Amazon's Retail Expansion Strategy

Amazon is dominating e-commerce, and by acquiring Whole Foods and initiating Amazon Go, Amazon is about to change the retail as we know it. With all these news, what is Amazon's strategy behind these moves?

Çağlar Bozkurt | Feb 16, 2018 9:28:05 AM

RETAIL

Amazon Go is the Pioneer of the New Retail Era

Amazon has invented the MVP of the Future of Retail, and it looks terrifying for traditional brick-and-mortar retailers. What are the reasons making Amazon Go the future, and what can retailers do about it?

Çağlar Bozkurt | Feb 15, 2018 1:19:09 PM

Lessons to Learn from Twitter on Product Development

Traditional industries have lots to learn from technology companies on product development. One of these technology companies is Twitter, and Twitter has many inspiring stories of doing it right.

Çağlar Bozkurt | Feb 1, 2018 6:45:31 PM

MARKETING

How to Measure and Improve the Effectiveness of Retail Stores?

Shopper decisions change according to their experience in the retail stores; and for brands, retail is the most challenging channel to improve and maintain. How can brands manage this channel efficiently while maintaining the quality?

Çağlar Bozkurt | Jan 23, 2018 12:29:36 PM

Latest E-Commerce Trends in Turkey with the Details of 8 Categories

English Blog

Latest E-Commerce Trends in Turkey with the Details of 8 Categories

The Apple of Digital Television: Loyalty and Satisfaction Research on Over-the-Top Media Services

Cable TV is declining; and over-the-top media services like Netflix, Hulu, and Amazon Video are growing. Across these companies, which OTT media service subscribers are the most loyal ones to their brands, and what are their satisfaction levels?

Net Promoter Score: The Easiest Way to Measure Customer Satisfaction

NPS is the easiest way of giving feedback to businesses for your customers too since they can quickly make you understand by selecting a score. But, how can you conduct NPS measurement studies, and how can you extend the reach of customer scores with key driver analysis?

Taking the Red Pill: How Can OTC Drug Brands Penetrate More Households

A look at the Canadian OTC drugs market, and examples on how market research can help brands in this market on differentiating themselves to get ahead of the competition.

Product Testing Research: A Step by Step Guide

Market opportunity has been identified, a concept has been generated, tested, and the prototype is ready. There is one step missing before mass production; product testing.

Mobile vs. Online Market Research: What is the difference?

Compared with pen-and-paper, phone and computer research methodologies mobile and online are relatively new. What are the differences between these methodologies?

Benefits of Mobile Market Research

Consumer behavior is shifting, and market research evolves to adopt this change. Connecting businesses with hundreds of thousands of consumers via smartphones, what benefits mobile market research provides to businesses?

Amazon's Retail Expansion Strategy

Amazon is dominating e-commerce, and by acquiring Whole Foods and initiating Amazon Go, Amazon is about to change the retail as we know it. With all these news, what is Amazon's strategy behind these moves?

Amazon Go is the Pioneer of the New Retail Era

Amazon has invented the MVP of the Future of Retail, and it looks terrifying for traditional brick-and-mortar retailers. What are the reasons making Amazon Go the future, and what can retailers do about it?

Lessons to Learn from Twitter on Product Development

Traditional industries have lots to learn from technology companies on product development. One of these technology companies is Twitter, and Twitter has many inspiring stories of doing it right.

How to Measure and Improve the Effectiveness of Retail Stores?

Shopper decisions change according to their experience in the retail stores; and for brands, retail is the most challenging channel to improve and maintain. How can brands manage this channel efficiently while maintaining the quality?

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English Blog

Cable TV is declining; and over-the-top media services like Netflix, Hulu, and Amazon Video are growing. Across these companies, which OTT media service subscribers are the most loyal ones to their brands, and what are their satisfaction levels?

NPS is the easiest way of giving feedback to businesses for your customers too since they can quickly make you understand by selecting a score. But, how can you conduct NPS measurement studies, and how can you extend the reach of customer scores with key driver analysis?

A look at the Canadian OTC drugs market, and examples on how market research can help brands in this market on differentiating themselves to get ahead of the competition.

Market opportunity has been identified, a concept has been generated, tested, and the prototype is ready. There is one step missing before mass production; product testing.

Compared with pen-and-paper, phone and computer research methodologies mobile and online are relatively new. What are the differences between these methodologies?

Consumer behavior is shifting, and market research evolves to adopt this change. Connecting businesses with hundreds of thousands of consumers via smartphones, what benefits mobile market research provides to businesses?

Amazon is dominating e-commerce, and by acquiring Whole Foods and initiating Amazon Go, Amazon is about to change the retail as we know it. With all these news, what is Amazon's strategy behind these moves?

Amazon has invented the MVP of the Future of Retail, and it looks terrifying for traditional brick-and-mortar retailers. What are the reasons making Amazon Go the future, and what can retailers do about it?

Traditional industries have lots to learn from technology companies on product development. One of these technology companies is Twitter, and Twitter has many inspiring stories of doing it right.

Shopper decisions change according to their experience in the retail stores; and for brands, retail is the most challenging channel to improve and maintain. How can brands manage this channel efficiently while maintaining the quality?

Subscribe to Notifications

AIn the last couple of years, Turkey has become one of the most intriguing markets for the booming e-commerce industry. Since the first report we publ...

Cable TV is declining; and over-the-top media services like Netflix, Hulu, and Amazon Video are growing. Across these companies, which OTT media servi...

NPS is the easiest way of giving feedback to businesses for your customers too since they can quickly make you understand by selecting a score. But, h...

A look at the Canadian OTC drugs market, and examples on how market research can help brands in this market on differentiating themselves to get ahead...