ISocial media has become an integral part of modern life. Millions of people spend time on platforms like Facebook, Instagram, Twitter, and TikTok every day. This widespread usage necessitates a closer examination of the psychological effects of social media. In this post, we will explore both the positive and negative impacts of social media on psychology and offer suggestions on how to balance these effects.Introduction

Positive Effects

Staying Connected: Social media makes it easy to stay connected with family and friends. It allows us to communicate with people we can't physically meet due to long distances. This is especially important for expatriate families and friends living in different cities. Sharing memories, sending messages on important days, and instantly sharing significant life updates are some of the most valuable advantages that social media offers.

IBlockchain technology, although initially introduced in Satoshi Nakamoto's 2008 Bitcoin paper, now spans a wide range of applications from the financial sector to healthcare services, supply chains, and voting systems. This technology enables transactions to be recorded and verified on a distributed network without the need for a third-party intermediary, thus minimizing issues like data manipulation and fraud while enhancing transparency and trust.

In recent years, artificial intelligence (AI) technology has been at the forefront of advanced and emerging applications in many fields. Deep learning and machine learning models have become capable of analyzing complex datasets, extracting meaningful patterns, and even predicting future trends. These technologies are bringing about significant changes across a wide range of sectors, from the business world to healthcare, education, and finance. From smart assistants to self-driving vehicles, medical diagnostic tools to personalized learning applications, the impact of artificial intelligence can be observed in many areas. Here is where artificial intelligence stands and its areas of application:

As Twentify, we believe a well-written research brief sets the foundation for a successful research study. In this blog post, we will discuss how to write a good and effective research brief that will help companies run a successful study and reach their goals.

AIn the last couple of years, Turkey has become one of the most intriguing markets for the booming e-commerce industry. Since the first report we published on Turkish e-commerce in 2018, a lot has changed. Last year, e-commerce giants have gone through many milestones, including Trendyol’s $350 million investment from Alibaba, Getir’s European launch, Hepsiburada’s Nasqad move, on-demand delivery investments by FMCG giants, and more. Adding the pandemic’s life-changing new normal, online and mobile shopping have become the mainstream way of buying things in the country.

Cable TV is declining; and over-the-top media services like Netflix, Hulu, and Amazon Video are growing. Across these companies, which OTT media service subscribers are the most loyal ones to their brands, and what are their satisfaction levels?

NPS is the easiest way of giving feedback to businesses for your customers too since they can quickly make you understand by selecting a score. But, how can you conduct NPS measurement studies, and how can you extend the reach of customer scores with key driver analysis?

A look at the Canadian OTC drugs market, and examples on how market research can help brands in this market on differentiating themselves to get ahead of the competition.

Market opportunity has been identified, a concept has been generated, tested, and the prototype is ready. There is one step missing before mass production; product testing.

Compared with pen-and-paper, phone and computer research methodologies mobile and online are relatively new. What are the differences between these methodologies?

Consumer behavior is shifting, and market research evolves to adopt this change. Connecting businesses with hundreds of thousands of consumers via smartphones, what benefits mobile market research provides to businesses?