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Explore Twentify 2022 Premium Reports!Twentify_premiumreports_2022_EN

In 2022, we will bring together with industry professionals a total of 7 premium reports on E-Commerce, Generation Z, Sustainability, Health & Wellness, Gamer, Buyer's Motivations on Retail, and Media & Content Consumption in Turkey. Contact now to learn more on researches that will strengthen your brand and special offers.

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Food Delivery in IndiaTwentify - India Food Delivery Report_May 2022

May 2022

In recent years, the increasing number of food delivery brands, diversified & improved services, and the promotional campaigns offered prompted many of us to order food instead of cooking.  Well, do you know which online food delivery brand/platform is most used in India? How about, food ordering occasions, and motivations to order food online? 

To understand the people's habits regarding food delivery services in India, we conducted the "Food Delivery in India" research study.

Order your food, and enjoy your meal while reading our free report.

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Metaverse Research Report
Twentify - Metaverse Araştırması 2022_en

May 2022

The digital universes called Metaverse and new opportunities shaped around them are the most trending topics nowadays. Some brands have already started to take important steps regarding this concept one after another, but how do consumers think about metaverse?

This research, which we conducted with 628 people in Turkey in order to better understand the perceptions and expectations of consumers about metaverse universes and NFTs, will be a valuable resource for you to determine a starting point. We highly recommend that you do not skip viewing this free report.

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Social Media Habits
in India
India Social Media Habits_20220331_v4

April 2022

In the "Social Media Habits in India" research we have conducted social engagement of people with social media platforms, who they follow on social media, content sharing habits, type of content they share and more.

The research has been conducted with 830 participants who have use at least one social media platform and who belong to the 18-34 age group, using Twentify's mobile consumer panel in India.

To get this free report visit the report page by clicking the link below.

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[Twentify Premium Report]

E-Commerce in TurkeyEN_Twentify_Turkiyede_ETicaret_2022_info_cover

March 2022

In the "E-Commerce in Turkey" research we have conducted for the third time, we examined consumer preferences and habits on a category basis, with an overall assessment of the competition in the sector.

The report includes the preferred e-commerce brands, motivations, barriers, online-offline channel usage, insights from consumers' purchase journey, social commerce, and the effect of the pandemic.

You will find comparative data on consumption habits in 12 categories with this report.

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Water Consumption Research
Twentify-(EN)DunyaSuGunu_2022_Arastirmasi

March 2022

In the research we conducted on Bounty with 1,020 people across Turkey as part of the 22 March World Water Day celebration, the participants almost agree that there is a water problem in the world. But 1 out of every 2 people thinks that Turkey is out of this problem.

So what are consumers doing at home to save water resources? What are the motivations for saving water? What is being done to protect water resources? What measures should be taken to protect water resources? You can find answers to all these questions and more in our research.

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Women's Rights and Women's Place in Society

Kadin_haklari_2022_EN

March 2022

There is no one who has not heard of the concept of gender equality. In the research we conducted across Turkey, 69% of the participants think that women are equal with men in all areas of life, while men are more hesitant in this discourse.

In our report, we also conducted an empirical study to understand gender roles. In the research we conducted on the Bounty mobile research platform, we examined women's rights and the place of women in society with the participation of 1200 people, including ABC1C2DE SES groups.

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[Twentify Premium Report]

Consumers' Perceptions Towards Sustainability in TurkeyPremiumReports_Sürdürülebilirlik22_cover_EN

February 2022

What are the concerns and habits caused by climate change in consumers? How did it affect brand and consumption preferences? What do consumers expect from brands? Who is responsible for this situation? The answers to these and many other questions are in our comprehensive research report, which we conducted with 1,250 participants from Turkey.

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Gift Giving Habits

Back to School 2020 Survey (20)

December 2021

Times such as birthdays, anniversaries, and Christmas are the times that most of us look forward to, receiving or giving gifts. So, how are the gift giving habits, gift preferences and gift buying motivations of consumers in Turkey?

As Twentify, you can download our report on this subject, which we researched with 1008 participants representing Turkey, free of charge.

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E-Commerce in
UAE 2021

Twentify_UEA_ECommerce_Report_cover

December 2021

The sales volume of e-commerce in the United Arab Emirates (UAE), which is expected to reach $7.5 billion by the end of 2021, shows how fast the industry is growing.

Get the report of the e-commerce research study we conducted in UAE in order to understand the competition, the performances of e-commerce platforms, and the category-based dynamics in more detail, for free. Strengthen your brand's strategy by using actionable insights with Twentify.

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E-Commerce in
Russia 2021

Twentify - Ecomm_in_Russia_2021_cover

December 2021

In this report, we examined the e-commerce platforms and 8 categories. Besides awareness, visits, and conversion rates of e-commerce platforms, you will find valuable insights about online shopping motivations, most preferred products, and the effect of the pandemic in 8 categories within the the report. You can also access more detailed results regarding age, gender, and region breakdowns in related subjects. Now, it's available to download for free of charge.

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E-Commerce in Azerbaijan 2021

Twentify-Azerbaijan_ECommerce_Report_2021 Cover

November 2021

E-Commerce in Azerbaijan 2021" is an overall assessment of the competition in the e-commerce sector with a detailed examination of consumer preferences and habits in several categories.

You will find comparative data on consumption habits in clothing, cosmetics, electronics, mother-baby, pet care, home appliances, home furnishing/decoration and books categories in this report.

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Research Study on Awareness of Veganism

Vegan Farkındalık Araştırması_coverEN

November 2021

While we didn't even clearly tell the difference between them a few years ago, now it is a hot topic. With the special boutique food restaurants opened all around, new items on the menus of famous fast-food chains, and the sustainability issue that the whole world is talking about: Veganism.

As Twentify, we examined the level of knowledge of the participants about Veganism, the reasons why they go vegan, consumer preferences in vegan products, the brands they prefer, and social perception of veganism in our research.

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Research Study on Awareness of COPDKOAH Farkındalık Araştırması_CoverEN

November 2021

Smoking, which is the primary cause of COPD, and the number of smokers all over the world reached 1.1 billion, breaking the all-time record.

As Twentify, we share with you the results of this study, which we carried out with a total of 1,000 participants from the ABC1C2DE SES groups, representing Turkey over the age of 18, to examine COPD awareness in Turkey and draw attention to this issue.

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Technology & Electronic Products Research

[EN] Teknoloji ve Elektronik Ürünler Araştırması_v03_20.09.20211 - Kopyası

October 2021

How are consumers interested in technology? How do electronic product ownerships, purchasing behaviors and motivations change in sub-categories? How can brands capture the focus of consumers in different consumption behaviors with different technological products? You'll find the answers to these questions in our new research.

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E-Commerce In India 2021

Screen Shot 2021-10-25 at 18.01.34

September 2021

In the report, we examined consumer preferences and habits on a category basis, as well as an overall assessment of the competition in the industry. In our report, which also includes consumers' interest in e-commerce brands, their motivations for preference and the impact of the pandemic, we discussed the behavior-attitude-perception trio that will enable brands to make pinpoint decisions in many categories.

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[Twentify Premium Report]

Experience Evaluation Research

[EN] Twentify_Acsight Deneyim Değerlendirme Araştırması - Teaser_Rev

September 2021

As Twentify, with the "Experience Evaluation Research" we conducted together with Acsight, we measured the satisfaction and complaint levels of customers' experiences with brands in e-commerce, retail and ready-made clothing/textile categories, the change in their relationship with the brand, and its effect on brand loyalty.

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[Twentify Premium Report]

Generation Z in Turkey[EN] Türkiyede_GenZ_Araştırması (1)

September 2021

What are the living conditions of young people today? What are they doing? What do they want to experience? And do they have faith that they can make their dreams come true? With this report, in which we have analyzed and interpreted the views of 1,998 young people from all over Turkey, you will have the opportunity to better understand the Z generation.

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[Twentify Premium Report]

E-Commerce in Turkey 2021 V2

[EN] TWENTIFY_eCOM_w2

August 2021

In this research, we examined consumers' product and brand plan habits in e-commerce shopping, satisfaction and dissatisfaction with e-commerce platforms, cargo preferences, and the relationship they have established between social media and e-commerce, together with 9 different categories

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Life After Lockdown

[EN] Kısıtlamalar Sonrası Hayat_Rapor_v02

July 2021

We share with you the results of the Life After Restrictions research, which we conducted to observe the concerns and causes of people after the pandemic restrictions, as well as the effect of this on consumption behavior, you can reach our report by clicking the link below.

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Financial Literacy and Habits

[EN] Twentify - Finansal Okuryazarlık - Mart 2021_v01

March 2021

We share with you the results of the financial literacy and habits research we carried out to understand the level of knowledge on economic/financial issues and to observe the effect of financial habits and knowledge level, you can access our report by clicking the link below.

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[Twentify Premium Report]

E-Commerce in Turkey 2021 Research Report

book cover 1 en

February 2021

"E-Commerce in Turkey 2021" is an overall assessment of the competition in the sector with a detailed examination of consumer preferences and habits in several categories. You will find comparative data on consumption habits in clothing, FMCG, cosmetics, electronics, mother/baby/toy, pet, and book/music/video categories in this report.

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Clothing and Cosmetic Habits of Working Women

[EN] Çalışan Kadınların Giyim ve Kozmetik Alışkanlıklarını Anlama Araştırması_v03

February 2021

"E-Commerce in Turkey 2021" is an overall assessment of the competition in the sector with a detailed examination of consumer preferences and habits in several categories. You will find comparative data on consumption habits in clothing, FMCG, cosmetics, electronics, mother/baby/toy, pet, and book/music/video categories in this report.

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Coffee Consumption Habits

[EN] Kahve Tüketim Alışkanlıkları_v03

January 2021

Are 3rd wave coffee makers our taste buds? Did the new and educational training distract from experimentation? What do cross-generational preferences look like? You can find all the answers about coffee in this report.

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Back to School 2020 Survey

Back to School 2020 Survey

September 2020

What are the educational method preferences of parents during the COVID-19 period? How do parents approach sending their children to school? What will parents let their children eat at school? You can find answers to such questions in this report.

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Research in Women: Why not?

Kadınlarda Estetik

January 2020

How many of the women in Turkey had plastic surgery from which region? What are the reasons for plastic surgery? What is the persona analysis of women who have plastic surgery? You can find answers to these and other questions in this report.

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Groomed Men: Personal Care Category Research in MenBakımlı Erkekler Araştırması

August 2020

What are the personal care habits of men in Turkey? How many men make face masks? Which shampoo is the most preferred by men? You can find the answers to these and other questions in our Well-Groomed Men report.

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Research on Understanding the eGamer and eSporter Profile in Turkey

Back to School 2020 Survey (3)

December 2018

The world of eSports is on the radar of brands all over the world. So, who is the eGamer audience playing the games? Which games are played and what choices are made during the game? Download the research report and find answers to all your questions.

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Today's Mothers: Shopping Behaviors and Media Consumption

Günümüz Anneleri Araştırma Raporu

November 2018

Like all consumer profiles, mothers' profiles are also changing and becoming digital. Their language, communication, channels and purchasing behaviors are different from the past. So, how are the demographics, behaviors and media consumption of today's mothers?

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Turkey's Virtual Wallet: Cryptocurrency Perception & Trust ResearchTürkiye'nin Sanal Cüzdanı

October 2018

Years after Bitcoin entered our lives, digital/cryptocurrencies are now on our radar and seem to have the power to affect many things in the future. So how much do Turkish people know about the world of cryptocurrencies and how much do they trust Bitcoin?

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Taxi and Uber Usage and Satisfaction Survey of Istanbul Residents

İstanbulluların Taksi ve Uber Kullanımı ve Memnuniyeti Araştırması

October 2018

The fight of taxi drivers with Uber, the introduction of turquoise taxis into our lives and iTaksi. Private transportation is changing in Istanbul. So, which applications and how often do Istanbul use, which vehicles are they more satisfied with, how much do they know about turquoise taxis?

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E-commerce in Turkey: Consumer Behavior and Brand Comparison

Türkiye'de E-ticaret: Tüketici Davranışları ve Marka Karşılaştırması

September 2018

Competition in the e-commerce sector, which increases the penetration rate in Turkey day by day, is increasing. So, how is the category behavior of Turkish consumers changing, how are the exclusivity rates, experiences and conversion rates of the brands?

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TR Social Media Trends Panel: 2018 1st Half ReportTR Sosyal Medya Trendleri Paneli: 2018 1. Yarı Raporu

August 2018

We analyzed the changes in the 1st half of 2018 through the Social Media Trends Panel, which we prepared so that you can follow the trends more easily while making your marketing plans. Which platform gains users in Turkey, how is the situation globally?

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From the Bazaar to the Classroom: The School Shopping Survey

Çarşıdan Sınıfa: Okul Alışverişi Araştırması

August 2018

Every year, 20 million students in Turkey start a new school term in September, while families spend a total of 15 billion TL on school shopping during this period. We investigated the shopping behaviors of families in the 2018-2019 academic year.

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Usage and Satisfaction Research in Media Distribution ServicesMedya Dağıtım Servislerinde Kullanım ve Memnuniyet Araştırması

July 2018

With the rise of the internet and mobile, consumers' media consumption behaviors are changing. In this field, where OTT and IPTV-based services are emerging, we researched consumers' preferences, usage rates and future trends.

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