September 2022
It is obvious that the increasing use of e-commerce with the effect of the pandemic and the rapid transition to contactless payment systems have triggered the use of digital wallets all over the world.
And it seems that the consumers have already adopted its advantages such as safety, fast payment, and easy-to-use. We can call it an end of an era in the payments ecosystem.
In this report, we examined consumer preferences and usage on digital payment systems in India.
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September 2022
Contrary to the general opinion of young people playing games, the player profile has diversified as the game industry has developed. Although there are changes in the types of games or platforms played among different groups of people, everyone can now find a game they like to play.
As Twentify, we examined different aspects of the gaming world in detail in our 4-part series of reports on gaming, which we conducted with 1029 gamers across Turkey.
In the first report of the series, we focused on the general game-playing preferences in detail. You can download the report free of charge from the report page, and contact our sales team for your questions.
July 2022
Can you conduct TV ad tests and Brand Uplift studies within the natural viewing experiences of your consumers?
Thanks to our AdScore research solution, which we have implemented using advanced passive tracking and measurement technologies, you can now reach the most accurate results with advanced targeting options and rich insights.
During the research, which we conducted with 400 fixed samples from Turkey, tracked 332 different tv ads for 2 weeks, we have seen that an individual was exposed to 58 different ads on average. Then we analyzed the advertising effects with demographic breakdowns for each category and brand.
In 2022, we will bring together with industry professionals a total of 7 premium reports on E-Commerce, Generation Z, Sustainability, Health & Wellness, Gamer, Buyer's Motivations on Retail, and Media & Content Consumption in Turkey. Contact now to learn more on researches that will strengthen your brand and special offers.
June 2022
Do you know that each 4 out of 10 Canadians have some leftovers in their meals? What about the main reasons of food waste?
In this report, we have investigated the waste of stored foods, respondents' attitudes toward food waste, and views on environmentally-friendly alternatives and climate change concerns and their impacts on participants’ daily live.
Take a look at the teaser document to have all these valuable insights.
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May 2022
Wellness, which has been talked about in recent years but whose importance has been emphasized with the Covid-19 pandemic, has been on Twentify's radar for a long time.
Health & Wellness is one of the important focuses in the results of the consumer expectation studies that we have been conducting in various categories for a long time. For this purpose, we present you this comprehensive research report in order to understand the projection of the well-being on the consumers' side, to see how the brands' actions for this purpose are met by the consumers, and to learn about their future expectations.
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May 2022
In recent years, the increasing number of food delivery brands, diversified & improved services, and the promotional campaigns offered prompted many of us to order food instead of cooking. Well, do you know which online food delivery brand/platform is most used in India? How about, food ordering occasions, and motivations to order food online?
To understand the people's habits regarding food delivery services in India, we conducted the "Food Delivery in India" research study.
Order your food, and enjoy your meal while reading our free report.
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May 2022
The digital universes called Metaverse and new opportunities shaped around them are the most trending topics nowadays. Some brands have already started to take important steps regarding this concept one after another, but how do consumers think about metaverse?
This research, which we conducted with 628 people in Turkey in order to better understand the perceptions and expectations of consumers about metaverse universes and NFTs, will be a valuable resource for you to determine a starting point. We highly recommend that you do not skip viewing this free report.
April 2022
In the "Social Media Habits in India" research we have conducted social engagement of people with social media platforms, who they follow on social media, content sharing habits, type of content they share and more.
The research has been conducted with 830 participants who have use at least one social media platform and who belong to the 18-34 age group, using Twentify's mobile consumer panel in India.
To get this free report visit the report page by clicking the link below.
March 2022
In the "E-Commerce in Turkey" research we have conducted for the third time, we examined consumer preferences and habits on a category basis, with an overall assessment of the competition in the sector.
The report includes the preferred e-commerce brands, motivations, barriers, online-offline channel usage, insights from consumers' purchase journey, social commerce, and the effect of the pandemic.
You will find comparative data on consumption habits in 12 categories with this report.
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March 2022
In the research we conducted on Bounty with 1,020 people across Turkey as part of the 22 March World Water Day celebration, the participants almost agree that there is a water problem in the world. But 1 out of every 2 people thinks that Turkey is out of this problem.
So what are consumers doing at home to save water resources? What are the motivations for saving water? What is being done to protect water resources? What measures should be taken to protect water resources? You can find answers to all these questions and more in our research.
March 2022
There is no one who has not heard of the concept of gender equality. In the research we conducted across Turkey, 69% of the participants think that women are equal with men in all areas of life, while men are more hesitant in this discourse.
In our report, we also conducted an empirical study to understand gender roles. In the research we conducted on the Bounty mobile research platform, we examined women's rights and the place of women in society with the participation of 1200 people, including ABC1C2DE SES groups.
February 2022
What are the concerns and habits caused by climate change in consumers? How did it affect brand and consumption preferences? What do consumers expect from brands? Who is responsible for this situation? The answers to these and many other questions are in our comprehensive research report, which we conducted with 1,250 participants from Turkey.
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December 2021
Times such as birthdays, anniversaries, and Christmas are the times that most of us look forward to, receiving or giving gifts. So, how are the gift giving habits, gift preferences and gift buying motivations of consumers in Turkey?
As Twentify, you can download our report on this subject, which we researched with 1008 participants representing Turkey, free of charge.
December 2021
The sales volume of e-commerce in the United Arab Emirates (UAE), which is expected to reach $7.5 billion by the end of 2021, shows how fast the industry is growing.
Get the report of the e-commerce research study we conducted in UAE in order to understand the competition, the performances of e-commerce platforms, and the category-based dynamics in more detail, for free. Strengthen your brand's strategy by using actionable insights with Twentify.
December 2021
In this report, we examined the e-commerce platforms and 8 categories. Besides awareness, visits, and conversion rates of e-commerce platforms, you will find valuable insights about online shopping motivations, most preferred products, and the effect of the pandemic in 8 categories within the the report. You can also access more detailed results regarding age, gender, and region breakdowns in related subjects. Now, it's available to download for free of charge.
November 2021
E-Commerce in Azerbaijan 2021" is an overall assessment of the competition in the e-commerce sector with a detailed examination of consumer preferences and habits in several categories.
You will find comparative data on consumption habits in clothing, cosmetics, electronics, mother-baby, pet care, home appliances, home furnishing/decoration and books categories in this report.
November 2021
While we didn't even clearly tell the difference between them a few years ago, now it is a hot topic. With the special boutique food restaurants opened all around, new items on the menus of famous fast-food chains, and the sustainability issue that the whole world is talking about: Veganism.
As Twentify, we examined the level of knowledge of the participants about Veganism, the reasons why they go vegan, consumer preferences in vegan products, the brands they prefer, and social perception of veganism in our research.
November 2021
Smoking, which is the primary cause of COPD, and the number of smokers all over the world reached 1.1 billion, breaking the all-time record.
As Twentify, we share with you the results of this study, which we carried out with a total of 1,000 participants from the ABC1C2DE SES groups, representing Turkey over the age of 18, to examine COPD awareness in Turkey and draw attention to this issue.
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October 2021
How are consumers interested in technology? How do electronic product ownerships, purchasing behaviors and motivations change in sub-categories? How can brands capture the focus of consumers in different consumption behaviors with different technological products? You'll find the answers to these questions in our new research.
September 2021
In the report, we examined consumer preferences and habits on a category basis, as well as an overall assessment of the competition in the industry. In our report, which also includes consumers' interest in e-commerce brands, their motivations for preference and the impact of the pandemic, we discussed the behavior-attitude-perception trio that will enable brands to make pinpoint decisions in many categories.
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September 2021
As Twentify, with the "Experience Evaluation Research" we conducted together with Acsight, we measured the satisfaction and complaint levels of customers' experiences with brands in e-commerce, retail and ready-made clothing/textile categories, the change in their relationship with the brand, and its effect on brand loyalty.
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September 2021
What are the living conditions of young people today? What are they doing? What do they want to experience? And do they have faith that they can make their dreams come true? With this report, in which we have analyzed and interpreted the views of 1,998 young people from all over Turkey, you will have the opportunity to better understand the Z generation.
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August 2021
In this research, we examined consumers' product and brand plan habits in e-commerce shopping, satisfaction and dissatisfaction with e-commerce platforms, cargo preferences, and the relationship they have established between social media and e-commerce, together with 9 different categories
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July 2021
We share with you the results of the Life After Restrictions research, which we conducted to observe the concerns and causes of people after the pandemic restrictions, as well as the effect of this on consumption behavior, you can reach our report by clicking the link below.
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March 2021
We share with you the results of the financial literacy and habits research we carried out to understand the level of knowledge on economic/financial issues and to observe the effect of financial habits and knowledge level, you can access our report by clicking the link below.
February 2021
"E-Commerce in Turkey 2021" is an overall assessment of the competition in the sector with a detailed examination of consumer preferences and habits in several categories. You will find comparative data on consumption habits in clothing, FMCG, cosmetics, electronics, mother/baby/toy, pet, and book/music/video categories in this report.
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February 2021
"E-Commerce in Turkey 2021" is an overall assessment of the competition in the sector with a detailed examination of consumer preferences and habits in several categories. You will find comparative data on consumption habits in clothing, FMCG, cosmetics, electronics, mother/baby/toy, pet, and book/music/video categories in this report.
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August 2020
What are the personal care habits of men in Turkey? How many men make face masks? Which shampoo is the most preferred by men? You can find the answers to these and other questions in our Well-Groomed Men report.
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December 2018
The world of eSports is on the radar of brands all over the world. So, who is the eGamer audience playing the games? Which games are played and what choices are made during the game? Download the research report and find answers to all your questions.
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November 2018
Like all consumer profiles, mothers' profiles are also changing and becoming digital. Their language, communication, channels and purchasing behaviors are different from the past. So, how are the demographics, behaviors and media consumption of today's mothers?
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October 2018
Years after Bitcoin entered our lives, digital/cryptocurrencies are now on our radar and seem to have the power to affect many things in the future. So how much do Turkish people know about the world of cryptocurrencies and how much do they trust Bitcoin?
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October 2018
The fight of taxi drivers with Uber, the introduction of turquoise taxis into our lives and iTaksi. Private transportation is changing in Istanbul. So, which applications and how often do Istanbul use, which vehicles are they more satisfied with, how much do they know about turquoise taxis?
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September 2018
Competition in the e-commerce sector, which increases the penetration rate in Turkey day by day, is increasing. So, how is the category behavior of Turkish consumers changing, how are the exclusivity rates, experiences and conversion rates of the brands?
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August 2018
We analyzed the changes in the 1st half of 2018 through the Social Media Trends Panel, which we prepared so that you can follow the trends more easily while making your marketing plans. Which platform gains users in Turkey, how is the situation globally?
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August 2018
Every year, 20 million students in Turkey start a new school term in September, while families spend a total of 15 billion TL on school shopping during this period. We investigated the shopping behaviors of families in the 2018-2019 academic year.
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