"E-Commerce in Russia 2021" is an overall assessment of the competition in the e-commerce sector with a detailed examination of consumer preferences and habits in several categories. The report includes the interest in e-commerce brands as well as preference motivations and the impacts of the pandemic, we have discussed the behavior-attitude-perception trio that will enable brands to make pinpoint decisions in many categories.
E-commerce transforms the consumer as it improves itself according to the expectations of the consumer. We aimed to identify the dynamics of this interaction and provide a guide that will help brands' e-commerce strategies. Therefore, we designed our report as a reference source to be used in all decision processes.
You will find comparative data on consumption habits in clothing, cosmetics, electronics, mother-baby, pet care, home appliances, home furnishing/decoration and books categories in this report. You can download the full version of the report by completing the form on this page.
The research has been conducted with 1,141 participants who have made a purchase online in the last year and who belong to the 18-45 age group, using Twentify's mobile consumer panel.
With the report of E-commerce in Russia 2021, you will have findings on topics such as: