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Use Cases

Hundreds of companies from Turkey, Canada, India, Azerbaijan, and many other countries are choosing Twentify's research solutions to uncover growth opportunities by understanding their markets and consumers. Check out some use cases of the brands that have chosen Twentify, and let's create custom research projects together.

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Consumer Understanding Research

An Entertainment Brand Tracked The Changing Habits of Consumers

Following the Covid-19 breakout, consumers started to reach entertainment content in different channels and consume different types of content. So, the brand wanted to understand those changes, define the "new" cinema lovers and create a personalized marketing strategy focusing on digital channels by using Twentify's solutions.
 
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Shopper Understanding Research

Global Consumer Health Products Company, Analyzed the Decision-Making Moments with Twentify

The company conducted a mystery shopper study to track pharmacists' recommendations during moments of purchase and the consumers' decision-making process in the pharmacy channel, as well as the highlighted features of the client's products, and alternative / accompanying recommended rival products.
 
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Consumer Understanding Research

Sanofi, Understood the Market by Tracking Consumer's Digestive Health 

Sanofi preferred Twentify's technology-centered research solutions to create the digestive health landscape of the Turkish people and gained accurate and rich insights that guide their marketing strategy. 

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Digital Ethnographic Research

A Dairy Products Brand Investigated In-store & In-home Experience

A global dairy products brand wanted to understand the current situation of its underperforming dairy product. The main struggles regarding the product were low conversion rate and low volume/value share in the market. Check out how we identified growth areas by creating a custom research project. 
 
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Brand Research

A Global FMCG Company, Measured the Performance of their Brands

A global fast-moving consumer goods company used Twentify's brand pulse research to measure the awareness and perceptions of different brands within their target audience across various categories, guiding their studies.

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Consumer Understanding Research

A Hardware Store Brand Built its Product Strategy with Twentify

The hardware store brand used Twentify's solutions to understand plumbers' behaviors, cable preferences, and usage to offer and market products for professionals.

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Consumer Understanding Research

Communication Agency Built its Campaign Strategy with Twentify

A global media and communication agency preferred Twentify to determine the target audience and create a consumer-focused strategy for a new multi-channel communication campaign for their client selling sports products.

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Consumer Understanding Research

Next-Generation Internet Provider Gained Unique Consumer Insights

A next-generation internet provider from Canada preferred Twentify to understand consumer reactions in real-time, based on changing regulations, trends, and general dynamics in the market, to direct their marketing strategy.

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Shopper Understanding Research

A Soft Drink Company Decoded Shopper Purchase Behaviors

An international soft drink company used Twentify's Geo-triggering research methodology to learn about shoppers' pre-purchase behaviors and shopping baskets, allowing the brand to determine its commercial marketing strategy.

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Shopper Understanding Research

A Coffee Chain Measured Their Customer Experience

A coffee chain measured the in-store customer experience across all its locations with Twentify and learned the reasons behind customers' decisions.

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Brand Research

A Bedding Company Learned their Consumers' Brand Choices in Details

A bedding company used Twentify brand research to learn about the brands that their target audience prefers and the reasons behind those choices and gained insight into their brand's perception to improve their communication strategy.

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Brand Research

A Chips Brand Conducted Brand Naming Testing

A chips brand preferred Twentify's research solutions to see how different name alternatives affect their target audience and identified the name alternative that resonates most effectively with consumers.

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Product Research

A Tea Brand Researched Consumer Brewing Behaviors

A fast-moving consumer goods brand developed a new herbal tea product and wanted to understand consumers' brewing behaviors to make their packaging and experience consumer-focused.

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Product Research

US Transportation Company Determined Pricing with Twentify

A US transportation company determined their prices for different cities in the US with Twentify's price research and implemented conversion-creating prices for their consumers.

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Product Research

A National Cheese Brand Selected The Best Performing Product Packaging Concept

A national cheese brand identified the most effective product packaging alternatives based on consumer feedback and made consumer-focused marketing decisions.

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Product Research

An Ice Cream Brand Mapped Their Products' Consumption Journey

An international fast-consuming products brand wanted to learn about consumers' consumption behaviors and uncover growth opportunities by adding new product types to its product portfolio.

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Ad Creative Testing

A Global FMCG Brand Selected The Most Effective Ad Visual.

A global fast-consuming products brand wanted to determine the most effective visual among the alternatives prepared for a new advertising campaign for a toothpaste product.

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Ad Creative Testing

An FMCG Brand Made Celebrity Selection

The brand wanted to work with a celebrity to increase the awareness and effectiveness of its communication campaign for a new detergent product and conducted research with Twentify to find the celebrity that would be most effective with its target audience.

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Message Testing

An FMCG Brand Conduct Message Testing Research

A global fast-consuming products brand wanted to reveal the most effective slogan among alternatives created for their advertising campaign for their new shampoo product developed for oily hair.

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Advertising Effectiveness Research

A Clothing Brand Measured The Advertising Impact

A leading clothing brand wanted to see the uplift in brand metrics which is affected from its advertising campaign among its target audience.

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Consumer Understanding Research

A Global Technology Company, Analyzed the Market for its Smartphone Models

A global technology company analyzed the market dynamics for their new smartphone models using Twentify's solutions and precisely identified their target audience.

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