Global Consumer Health Products Company Investigates the Market with Twentify
A global consumer health products company is using Twentify's mobile research platform to track, in real-time, the recommendation status of their products by pharmacists during purchase decision moments in pharmacy channels, as well as the highlighted features and rival products recommended alongside/alternatively through undercover customer studies.
The global consumer health products company needed actionable insights to quickly create tactical strategies for their brands and analyze and strengthen their position in the market. So, they wanted to understand the recommendation status of their 13 brands in 7 different categories in pharmacies, as well as the product features highlighted by pharmacists.
Twentify used its mobile research platform and technology to carry out over 2,000 pharmacy visits across Turkey, quickly providing brand managers with rich insights through surveys, photos, and video recordings.