While a new player is added every day in the retail industry, your consumers are exposed to more brands, campaigns, and communication. As a result, more brands are taking part in consumers' brand consideration sets. To stay ahead, you should focus on personalized marketing strategies by understanding the purchase journey and the customer experience in your integrated shopping channels.
At this point, Twentify analyzes the whole path-to-purchase with the Journey Decoder solution, measures the offline-online store experience with the Shopper Research research method, reveals development areas, and provides the audience segments as digitally targetable audiences with the Digital Targeting method.
Understand which product your consumers buy from where, when, and why with real-time location-based enter-exit surveys, and analyze their whole experience in-store.
Journey Decoder enables you to use qualitative and quantitative methods, projective techniques, ethnographic research methods, and multimedia analysis methods to decode the consumer purchase journey in 360 degrees, regardless of the physical or digital path, and get growth-oriented opportunities.
Deep dive into the details of consumers' digital behavior and get a holistic understanding of their purchasing journey. Twentify offers the opportunity to track the digital behavior of opt-in consumers in real time with the AdGrade Digital solution by capturing the data on actions such as searches, product views, add-to-cart, purchases, content streaming, web browsing, ad exposure, etc.
Check out the related content such as the research reports, use cases, and success stories.