Success Story

An Entertainment Brand Tracked The Changing Habits of Consumers Closely After Covid-19

Following the Covid-19 breakout, media consumption habits have changed. Consumers started to reach entertainment content in different channels and consume different types of content. So, the brand wanted to understand those changes, define the "new" cinema lovers and create a personalized marketing strategy focusing on digital channels. 

As Twentify, in order to gain unique insights and help the brand to create a seamless connection between outputs and digital marketing strategy, we prepared a research project with mixed methods including our Digital Targeting technology too.