In this report we uncover complete consumer behaviour around facial care products i.e their routine, current usage, trigger for usage, most important factor to buy any product etc. Through this we understand crucial information that can shape business strategies and drive consumer satisfaction in the facial care category.
This comprehensive research throws light on factors that influence the choice, purchase and main triggers for any facial care products.
The research was carried out on our in-house qualitative research platform called Quals.ai, which is AI lead qualitative research tool that lets brands conduct interviews with consumers online. Dive deeper, fetch faster and understand better.
Complete the form below to download "The Evolving Landscape of Indian Facial Care"report.
The research was conducted with a sample of 30 participants who are decision makers in the purchase of facial care products, aged 18-45, and representing both male and female populations across metro cities in India.
In this report, you will get answers to your questions related the subjects below:
Relationship with Facial Care
Attitudes: daily upkeep vs. problem-solving
Emotional connection: enjoyment vs. chore
Fixed vs. flexible routines
Key quote
Facial Care Product Usage Landscape
Average Number of Facial Care Products They Use
Usage Pattern of Various Facial Care Products
Expected Role of Each Facial Care Product in their Life
Differences in Usage Pattern by Gender
Evolution in Facial Care
What Kind of Changes are Happening in the Facial Care in India?
Triggers for these changes
Purchase Drivers – Facial Care Products
Key Purchase Drivers
What Kind of Trade-off happens if the brand misses on any key driver?
Triggers for Trial of Facial Care Products
Key Influencers
Content that drives trial
Facial Care Brand Perception
Top 3 Factors that make a brand as a good facial care brand
Perception/Rank of brands on these top 3 essentials
PLUS
Get direct-from-consumer quotes, surprising gender differences, and data points like:
89% use face wash daily, but only 53% use sunscreen as part of their regular routine.
Women are twice as likely as men to use serums or masks.
Safety, visible results, and honest reviews are the top 3 purchase drivers.
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