"E-Commerce in India 2021" is an overall assessment of the competition in the sector with a detailed examination of consumer preferences and habits in several categories. The report includes the awareness of e-commerce brands and the relationship between online and offline channels, as well as product research processes, preference motivations, and the effect of Covid-19. We combined the behavior-attitude-perception triad which will enable brand managers to make pinpoint their decisions in various categories.
E-commerce transforms the consumer as it improves itself according to the expectations of the consumer. We aimed to identify the dynamics of this interaction and provide a guide that will help brands' e-commerce strategies. Therefore, we designed our report as a reference source to be used in all decision processes.
You will find comparative data on consumption habits in FMCG, books, cosmetics, electronics, mother-baby, home decor, home appliances and pet categories in this report. You can download the full version of the report by completing the form on this page.
E-commerce is one of the fastest growing and transforming sectors. In the last decade, the range and quality of services provided by online commerce platforms has steadily increased. We conducted our research to take an up-to-date picture of this rapid movement, which has gained momentum with the effect of Covid-19.
In the "E-Commerce in India 2021" report, we examined consumer preferences and habits on a category basis, along with an overall assessment of the competition in the sector. In our report, which includes the interest in e-commerce brands as well as preference motivations and the effect of the pandemic, we have discussed the behavior-attitude-perception trio that will enable brands to make pinpoint decisions in many categories.
To the extent that e-commerce transforms the consumer, it also develops itself according to the expectations of the consumer. We aim to provide a basic resource to help brands' e-commerce strategies by identifying the dynamics of online commerce, Therefore, we have designed our research as a reference source to be used in all decision processes.
You can always reach out to Twentify India for your questions regarding our report, where you will find comparative consumer information in clothing, FMCG, books, cosmetics, electronics, mother-baby, home decor, home appliances and pet categories.