Imagine a world where there’s no internet or social media platforms. It's hard to imagene, right?
In this digital age, we find that social media has great importance in everything, literally. No matter if it’s personal life or professional work, social media platforms have become an integral part of how we operate.
So, to understand social media habits of people in India, we examined social engagement with social media platforms, who they follow on social media, content sharing habits, type of content they share and more in our "Social Media Habits in India" research.
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The research has been conducted with 830 participants who have use at least one social media platform and who belong to the 18-34 age group, using Twentify's mobile consumer panel.