[Special Paid Report]

E-Commerce in Turkey 2021

"E-Commerce in Turkey 2021" is an overall assessment of the competition in the sector with a detailed examination of consumer preferences and habits in several categories. The report includes the awareness of e-commerce brands and the relationship between online and offline channels, as well as product research processes, preference motivations, and the effect of Covid-19. We combined the behavior-attitude-perception triad which will enable brand managers to make pinpoint their decisions in various categories.

E-commerce transforms the consumer as it improves itself according to the expectations of the consumer. We aimed to identify the dynamics of this interaction and provide a guide that will help brands' e-commerce strategies. Therefore, we designed our report as a reference source to be used in all decision processes.

You will find comparative data on consumption habits in clothing, FMCG, cosmetics, electronics, mother/baby/toy, pet, and book/music/video categories in this report. You can download the limited version of the report, ask for your questions, or ask for buying the report by completing the request form below.
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We offer the 152-page "E-commerce in Turkey 2021" report that we have researched the consumer behavior in e-commerce as a paid report.

The research has been conducted with 2,185 participants who have made a purchase online at least two times in the last year and who belong to the ABC1C2 socio-economic group using Twentify's mobile consumer panel. 

In addition, by positioning Twentify's other solutions around this research, we can provide you a broader, deeper tailored solution for your goals. 

  • We provide additional analysis that you may need related to the report.
  • We generate deeper insights into the segments you like to target by re-contacting them.
  • We build micro-level segments that are targetable with Twentify's AD-ID solution in digital channels.
  • We expand the scope of the research by integrating with Twentify's other solutions.

 

Table of Contents

Foreword
Methodology and Demography
      Research process
      Respondents’ Profile
Online Shopping Profile
Brand Conversion
      Awareness of online shopping channels
      Visit & subscription to online shopping channels
      Subscription to & purchase in online shopping channels
      Repurchase in online shopping channels
      Category habits in online shopping
Statistics on Product Categories
Clothing
     Online shopping statistics on product categories
     Channels of research & purchase
     Research & purchase frequencies
     Product category spontaneous awareness
     Brand awareness
     Brand purchase statistics
     Mobile shopping app channels statistics
     Mobile app vs. web page
     Online shopping channel usage motivations
     Effect of the pandemic on online shopping
FMCG
     Online shopping statistics on product categories
     Channels of research & purchase
     Research & purchase frequencies
     Product category spontaneous awareness
     Brand awareness
     Brand purchase statistics
     Mobile shopping app channels statistics
     Mobile app vs. web page
     Online shopping channel usage motivations
     Effect of the pandemic on online shopping
Books
     Online shopping statistics on product categories
     Channels of research & purchase
     Research & purchase frequencies
     Product category spontaneous awareness
     Brand awareness
     Brand purchase statistics
     Mobile shopping app channels statistics
     Mobile app vs. web page
     Online shopping channel usage motivations
     Effect of the pandemic on online shopping
Music & Video
     Online shopping statistics on product categories
     Channels of research & purchase
     Research & purchase frequencies
     Product category spontaneous awareness
     Brand awareness
     Brand purchase statistics
     Mobile shopping app channels statistics
     Mobile app vs. web page
     Online shopping channel usage motivations
     Effect of the pandemic on online shopping
Cosmetics & Personal Care
     Online shopping statistics on product categories
     Channels of research & purchase
     Research & purchase frequencies
     Product category spontaneous awareness
     Brand awareness
     Brand purchase statistics
     Mobile shopping app channels statistics
     Mobile app vs. web page
     Online shopping channel usage motivations
     Effect of the pandemic on online shopping
Electronics
     Online shopping statistics on product categories
     Channels of research & purchase
     Research & purchase frequencies
     Product category spontaneous awareness
     Brand awareness
     Brand purchase statistics
     Mobile shopping app channels statistics
     Mobile app vs. web page
     Online shopping channel usage motivations
     Effect of the pandemic on online shopping
Mother & Baby / Toys
     Online shopping statistics on product categories
     Channels of research & purchase
     Research & purchase frequencies
     Product category spontaneous awareness
     Brand awareness
     Brand purchase statistics
     Mobile shopping app channels statistics
     Mobile app vs. web page
     Online shopping channel usage motivations
     Effect of the pandemic on online shopping
Pets
     Online shopping statistics on product categories
     Channels of research & purchase
     Research & purchase frequencies
     Product category spontaneous awareness
     Brand awareness
     Brand purchase statistics
     Mobile shopping app channels statistics
     Mobile app vs. web page
     Online shopping channel usage motivations
     Effect of the pandemic on online shopping
Net Promoter Score
      What should the net promoter score be?
      Net promoter score question
      Online shopping channel scores
Appendix & Demography Breakdown Tables
Comparison between Categories
      Decision Process
      Purchasing Behaviour
      Mobile app vs. web page
     Effect of the pandemic on online shopping
Online Shopping
     Brand awareness
     Visit & subscription to online shopping channels
     First & repeat purchase in online shopping channels
     Category habits in online shopping
Clothing
     Purchasing statistics
     Brand awareness
     Brand preference and mobile app statistics
FMCG
     Purchasing statistics
     Brand awareness
     Brand preference and mobile app statistics
Books
     Brand awareness
     Purchasing channel statistics
     Mobile purchasing statistics
Music & Video
     Brand awareness
     Purchasing channel statistics
     Mobile purchasing statistics
Cosmetics & Personal Care
     Purchasing statistics
     Brand awareness & purchasing statistics
     Mobile app statistics
Electronics
     Purchasing statistics
     Brand awareness & purchasing statistics
     Mobile app statistics
Mother & Baby / Toys
     Purchasing statistics
     Brand awareness & purchasing statistics
     Mobile app statistics
Pets
     Purchasing statistics
     Brand awareness & purchasing statistics
     Mobile app statistics

Request your copy

Complete the form to get more information from our team and to download a limited copy of
"E-Commerce in Turkey 2021"
report that we offer as a paid report.