Twentify Blog (2)

The Impact of Social Media Use on Psychology

Aslıhan Yıldırım | May 21, 2024 3:10:15 PM

ISocial media has become an integral part of modern life. Millions of people spend time on platforms like Facebook, Instagram, Twitter, and TikTok every day. This widespread usage necessitates a closer examination of the psychological effects of social media. In this post, we will explore both the positive and negative impacts of social media on psychology and offer suggestions on how to balance these effects.Introduction

Positive Effects

Staying Connected: Social media makes it easy to stay connected with family and friends. It allows us to communicate with people we can't physically meet due to long distances. This is especially important for expatriate families and friends living in different cities. Sharing memories, sending messages on important days, and instantly sharing significant life updates are some of the most valuable advantages that social media offers.

RETAIL

Amazon's Retail Expansion Strategy

Amazon is dominating e-commerce, and by acquiring Whole Foods and initiating Amazon Go, Amazon is about to change the retail as we know it. With all these news, what is Amazon's strategy behind these moves?

Çağlar Bozkurt | Feb 16, 2018 9:28:05 AM

RETAIL

Amazon Go is the Pioneer of the New Retail Era

Amazon has invented the MVP of the Future of Retail, and it looks terrifying for traditional brick-and-mortar retailers. What are the reasons making Amazon Go the future, and what can retailers do about it?

Çağlar Bozkurt | Feb 15, 2018 1:19:09 PM

Lessons to Learn from Twitter on Product Development

Traditional industries have lots to learn from technology companies on product development. One of these technology companies is Twitter, and Twitter has many inspiring stories of doing it right.

Çağlar Bozkurt | Feb 1, 2018 6:45:31 PM

MARKETING

How to Measure and Improve the Effectiveness of Retail Stores?

Shopper decisions change according to their experience in the retail stores; and for brands, retail is the most challenging channel to improve and maintain. How can brands manage this channel efficiently while maintaining the quality?

Çağlar Bozkurt | Jan 23, 2018 12:29:36 PM

RESEARCH

New Year’s Resolutions Market Research Can Help You Achieve

The new year has arrived, and you have started executing your plan. On your path to growth, can market research help you be agile and achieve your business goals?

Çağlar Bozkurt | Jan 18, 2018 3:47:00 PM

Twentify is now an ESOMAR member!

Effective Immediately — Twentify is an official ESOMAR member.

Çağlar Bozkurt | Oct 5, 2017 12:02:00 PM

RESEARCH

The Right Way to Measure Net Promoter Score in Physical Retail Stores

We are aware of the term Net Promoter Score. Many companies are measuring NPS with digital surveys. But, how can NPS be measured in the offline retail world?

Çağlar Bozkurt | Sep 11, 2017 5:03:00 PM

Do We Need Buyer Personas in Marketing?

Marketing personas are old-fashioned — so they say. We are already defining the needs of our audience with customer interviews, customer feedbacks, and market research. Why do we need personas?

Çağlar Bozkurt | Sep 7, 2017 3:02:00 PM

MARKETING

The Ultimate Guide to Buyer Personas

Personas are like dictionaries of your customers — that include all details you need to take a look at. But, how can you find the right information about your customers?

Çağlar Bozkurt | Sep 7, 2017 12:03:00 PM

RESEARCH

Cost of a Market Research Study

Every solution has variables affecting its costs, due to operational work they include and the value they provide. But how much market research studies costs?

Çağlar Bozkurt | Aug 25, 2017 11:22:00 AM

Pricing in the World of Startups

Pricing is important for a business, as you’ve been told before. But, how can you determine your pricing when you’re just starting up?

Çağlar Bozkurt | Aug 9, 2017 6:04:00 PM

The Impact of Social Media Use on Psychology

Positive Effects

English Blog

Amazon's Retail Expansion Strategy

Amazon is dominating e-commerce, and by acquiring Whole Foods and initiating Amazon Go, Amazon is about to change the retail as we know it. With all these news, what is Amazon's strategy behind these moves?

Amazon Go is the Pioneer of the New Retail Era

Amazon has invented the MVP of the Future of Retail, and it looks terrifying for traditional brick-and-mortar retailers. What are the reasons making Amazon Go the future, and what can retailers do about it?

Lessons to Learn from Twitter on Product Development

Traditional industries have lots to learn from technology companies on product development. One of these technology companies is Twitter, and Twitter has many inspiring stories of doing it right.

How to Measure and Improve the Effectiveness of Retail Stores?

Shopper decisions change according to their experience in the retail stores; and for brands, retail is the most challenging channel to improve and maintain. How can brands manage this channel efficiently while maintaining the quality?

New Year’s Resolutions Market Research Can Help You Achieve

The new year has arrived, and you have started executing your plan. On your path to growth, can market research help you be agile and achieve your business goals?

Twentify is now an ESOMAR member!

Effective Immediately — Twentify is an official ESOMAR member.

The Right Way to Measure Net Promoter Score in Physical Retail Stores

We are aware of the term Net Promoter Score. Many companies are measuring NPS with digital surveys. But, how can NPS be measured in the offline retail world?

Do We Need Buyer Personas in Marketing?

Marketing personas are old-fashioned — so they say. We are already defining the needs of our audience with customer interviews, customer feedbacks, and market research. Why do we need personas?

The Ultimate Guide to Buyer Personas

Personas are like dictionaries of your customers — that include all details you need to take a look at. But, how can you find the right information about your customers?

Cost of a Market Research Study

Every solution has variables affecting its costs, due to operational work they include and the value they provide. But how much market research studies costs?

Pricing in the World of Startups

Pricing is important for a business, as you’ve been told before. But, how can you determine your pricing when you’re just starting up?

Subscribe to Notifications

Positive Effects

English Blog

Amazon is dominating e-commerce, and by acquiring Whole Foods and initiating Amazon Go, Amazon is about to change the retail as we know it. With all these news, what is Amazon's strategy behind these moves?

Amazon has invented the MVP of the Future of Retail, and it looks terrifying for traditional brick-and-mortar retailers. What are the reasons making Amazon Go the future, and what can retailers do about it?

Traditional industries have lots to learn from technology companies on product development. One of these technology companies is Twitter, and Twitter has many inspiring stories of doing it right.

Shopper decisions change according to their experience in the retail stores; and for brands, retail is the most challenging channel to improve and maintain. How can brands manage this channel efficiently while maintaining the quality?

The new year has arrived, and you have started executing your plan. On your path to growth, can market research help you be agile and achieve your business goals?

Effective Immediately — Twentify is an official ESOMAR member.

We are aware of the term Net Promoter Score. Many companies are measuring NPS with digital surveys. But, how can NPS be measured in the offline retail world?

Marketing personas are old-fashioned — so they say. We are already defining the needs of our audience with customer interviews, customer feedbacks, and market research. Why do we need personas?

Personas are like dictionaries of your customers — that include all details you need to take a look at. But, how can you find the right information about your customers?

Every solution has variables affecting its costs, due to operational work they include and the value they provide. But how much market research studies costs?

Pricing is important for a business, as you’ve been told before. But, how can you determine your pricing when you’re just starting up?

Subscribe to Notifications

ISocial media has become an integral part of modern life. Millions of people spend time on platforms like Facebook, Instagram, Twitter, and TikTok eve...

IBlockchain technology, although initially introduced in Satoshi Nakamoto's 2008 Bitcoin paper, now spans a wide range of applications from the financ...

In recent years, artificial intelligence (AI) technology has been at the forefront of advanced and emerging applications in many fields. Deep learning...

As Twentify, we believe a well-written research brief sets the foundation for a successful research study. In this blog post, we will discuss how to w...