Product Testing Research: A Step by Step Guide

Market opportunity has been identified, a concept has been generated, tested, and the prototype is ready. There is one step missing before mass production; product testing.

The Ultimate Guide to Buyer Personas

Personas are like dictionaries of your customers — that include all details you need to take a look at. But, how can you find the right information about your customers?

Cost of a Market Research Study

Every solution has variables affecting its costs, due to operational work they include and the value they provide. But how much market research studies costs?

Pricing in the World of Startups

Pricing is important for a business, as you’ve been told before. But, how can you determine your pricing when you’re just starting up?

Lessons from the Retail Industry & Their Implications for Market Research

 Successful retailers were able to improve operational performance and boost sales by leveraging insights, new product development and staffing. Are you doing all you can to optimize your B2C efforts?

The Rise of Online Streaming Services

Twentify Powers Insights in the Competitive ‘Home Entertainment’ Market

Coffee-Crazy: How Canadians Enjoy Their Coffee At Home

Canadian coffee drinkers’ drink an average of 2.8 cups of coffee per day (The Coffee Association of Canada).

Canada’s Coffee Shop Preferences

We Canadians love coffee — our per capita consumption is one of the highest in the world…..and growing. So, we thought it would be fun and insightful to learn more about Canada’s coffee habits.

International Women’s Day in Canada- Stories and Opinions!

The theme of International Women’s Day 2016 was Pledge For Parity, celebrating the social, economic, cultural and political achievements of women.

Valentines Day In Canada: Brand Preferences and Consumer Insights

In this research you will find out how Canadians planned their Valentines Day celebrations, what is the ideal gift for males and females, and which brands Canadians are most likely to select when buying a Valentines Day gift for their partners.

Recent Posts

Product Testing Research: A Step by Step Guide

Market opportunity has been identified, a concept has been generated, tested, and the prototype is ready. There is one step missing before mass produc...

Read more

Mobile vs. Online Market Research: What is the difference?

Compared with pen-and-paper, phone and computer research methodologies mobile and online are relatively new. What are the differences between these me...

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Benefits of Mobile Market Research

Consumer behavior is shifting, and market research evolves to adopt this change. Connecting businesses with hundreds of thousands of consumers via sma...

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Amazon's Retail Expansion Strategy

Amazon is dominating e-commerce, and by acquiring Whole Foods and initiating Amazon Go, Amazon is about to change the retail as we know it. With all t...

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