The Apple of Digital Television: Loyalty and Satisfaction Research on Over-the-Top Media Services

Cable TV is declining; and over-the-top media services like Netflix, Hulu, and Amazon Video are growing. Across these companies, which OTT media service subscribers are the most loyal ones to their brands, and what are their satisfaction levels?

Twentify is now an ESOMAR member!

Effective Immediately — Twentify is an official ESOMAR member.

The Right Way to Measure Net Promoter Score in Physical Retail Stores

We are aware of the term Net Promoter Score. Many companies are measuring NPS with digital surveys. But, how can NPS be measured in the offline retail world?

Do We Need Buyer Personas in Marketing?

Marketing personas are old-fashioned — so they say. We are already defining the needs of our audience with customer interviews, customer feedbacks, and market research. Why do we need personas?

The Ultimate Guide to Buyer Personas

Personas are like dictionaries of your customers — that include all details you need to take a look at. But, how can you find the right information about your customers?

Cost of a Market Research Study

Every solution has variables affecting its costs, due to operational work they include and the value they provide. But how much market research studies costs?

Pricing in the World of Startups

Pricing is important for a business, as you’ve been told before. But, how can you determine your pricing when you’re just starting up?

Lessons from the Retail Industry & Their Implications for Market Research

 Successful retailers were able to improve operational performance and boost sales by leveraging insights, new product development and staffing. Are you doing all you can to optimize your B2C efforts?

The Rise of Online Streaming Services

Twentify Powers Insights in the Competitive ‘Home Entertainment’ Market

Coffee-Crazy: How Canadians Enjoy Their Coffee At Home

Canadian coffee drinkers’ drink an average of 2.8 cups of coffee per day (The Coffee Association of Canada).

Canada’s Coffee Shop Preferences

We Canadians love coffee — our per capita consumption is one of the highest in the world…..and growing. So, we thought it would be fun and insightful to learn more about Canada’s coffee habits.

International Women’s Day in Canada- Stories and Opinions!

The theme of International Women’s Day 2016 was Pledge For Parity, celebrating the social, economic, cultural and political achievements of women.

Recent Posts

The Apple of Digital Television: Loyalty and Satisfaction Research on Over-the-Top Media Services

Cable TV is declining; and over-the-top media services like Netflix, Hulu, and Amazon Video are growing. Across these companies, which OTT media servi...

Read more

Net Promoter Score: The Easiest Way to Measure Customer Satisfaction

NPS is the easiest way of giving feedback to businesses for your customers too since they can quickly make you understand by selecting a score. But, h...

Read more

Taking the Red Pill: How Can OTC Drug Brands Penetrate More Households

A look at the Canadian OTC drugs market, and examples on how market research can help brands in this market on differentiating themselves to get ahead...

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Product Testing Research: A Step by Step Guide

Market opportunity has been identified, a concept has been generated, tested, and the prototype is ready. There is one step missing before mass produc...

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