As Twentify, we believe a well-written research brief sets the foundation for a successful research study. In this blog post, we will discuss how to write a good and effective research brief that will help companies run a successful study and reach their goals.

AIn the last couple of years, Turkey has become one of the most intriguing markets for the booming e-commerce industry. Since the first report we published on Turkish e-commerce in 2018, a lot has changed. Last year, e-commerce giants have gone through many milestones, including Trendyol’s $350 million investment from Alibaba, Getir’s European launch, Hepsiburada’s Nasqad move, on-demand delivery investments by FMCG giants, and more. Adding the pandemic’s life-changing new normal, online and mobile shopping have become the mainstream way of buying things in the country.

Cable TV is declining; and over-the-top media services like Netflix, Hulu, and Amazon Video are growing. Across these companies, which OTT media service subscribers are the most loyal ones to their brands, and what are their satisfaction levels?

Compared with pen-and-paper, phone and computer research methodologies mobile and online are relatively new. What are the differences between these methodologies?

The new year has arrived, and you have started executing your plan. On your path to growth, can market research help you be agile and achieve your business goals?

Effective Immediately — Twentify is an official ESOMAR member.

We are aware of the term Net Promoter Score. Many companies are measuring NPS with digital surveys. But, how can NPS be measured in the offline retail world?

Every solution has variables affecting its costs, due to operational work they include and the value they provide. But how much market research studies costs?

Pricing is important for a business, as you’ve been told before. But, how can you determine your pricing when you’re just starting up?

Twentify Powers Insights in the Competitive ‘Home Entertainment’ Market

Canadian coffee drinkers’ drink an average of 2.8 cups of coffee per day (The Coffee Association of Canada).